Fit Butters to Launch Irresistible S'mores Peanut Butter Featuring JET-PUFFED® on National S’mores Day

FINAFLEX® and Calypso® Team Up to Deliver the Ultimate Summer Flavor Collab!

Calypso® Expands Its Island-Inspired Flavors with New Licensing Partnerships

Rebuild & Renew Teams with Licensing Agency Brand Central to Support LA Community Affected by California Wildfires

Tapatío® and Flock Foods Rule the Roost with Bold, Spicy Chicken Skins

Snacking Leader SNAX-Sational Brands Introduces PB&J POP, Inspired by Smucker’s® Grape and Strawberry Jelly and JIF® Peanut Butter

Introducing M&M’S ^TM x Goose Creek November 2024

A fragrance collection to inspire moments of colorful fun and togetherness.

M&M'S®, proudly part of Mars, and global lifestyle brand, kate spade new york, unveiled a limited-edition collection of candy-themed handbags, jewelry and accessories that will launch globally this Holiday season.

his fall, A.1., the brand known for its iconic steak sauce, is going beyond the condiment aisle with the debut of A.1. Steakhouse Butter. Marking the brand’s first innovation outside the sauce bottle in more than five years, A.1. Steakhouse Butter provides the perfect combination of delicious authentic steakhouse-inspired flavors and a buttery, creamy texture

“THOR Kitchen is a dream partner for me,” said Gordon Ramsay. “I’ve always said that a chef is only as good as their tools, and THOR shares that belief with their exceptional appliances.”

The leading producer of quality, packaged potato products in the U.S. has teamed up with the iconic hot sauce brand, Tapatío for the release of Idahoan® Tapatío® Triple Cheese Mashed Potatoes.

Breakfast just got even sweeter! Today, Thomas'® Breads, the top seller of grocery store English Muffins and bagels in the U.S., announced a collaboration with WK Kellogg Co to combine the delicious bursts of fruity flavor in Kellogg’s® Froot Loops® cereal with snack-sized, fan-favorite Thomas’ Mini Bagels in NEW Thomas’ Froot Loops® Mini Bagels.

Today, HEINZ and kate spade new york announce a delicious new global partnership to debut a limited-edition collection just in time for summer. With a shared passion for finding joy in life’s everyday moments -- from inspiring boldness in personal style to infusing flavor into palettes -- this partnership is a natural fit. This partnership was brokered by Kraft Heinz exclusive licensing agency, Brand Central.

Brand Central Uncorks Licensing Representation With Josh Cellars Wines to Pour into North American Food, Beverage & Merch!

Domino’s, the #1 pizza brand in the world, has selected global brand licensing agency Brand Central LLC as its first ever exclusive licensing agency to extend their iconic brand into new food and beverage licensing partnerships in the United States.

The J.M. Smucker Co., featuring brands such as Smucker’s, Jif, Uncrustables, Meow Mix, Milk-Bone, Café Bustelo, Folgers, and many more, has selected global brand licensing agency, Brand Central, to extend its brands into new food, beverage, pet products and merchandise consumer product categories.   

Phenom Elite, a leading innovator in sports apparel, is thrilled to announce its collaboration with Kraft Heinz, and it’s beloved beverage brand Kool-Aid, on the launch of Quantum Speed Cleats and VPS4 Gloves. This groundbreaking partnership introduces two initial colorways inspired by the iconic flavors, 'Sharkleberry Fin' and 'Great Bluedini'… OH YEAHHH!

Myprotein’s ambition to innovate, coupled with Tapatio’s expertise within the hot sauce category, has allowed the brands to push the boundaries with taste profiles, bringing fresh and exciting flavors to traditional sports nutrition supplements. With the addition of Tapatio’s signature spice, the brands are turning up the heat in Myprotein’s pre- and post-workout powdered drinks, helping our community fuel up for and recover from intense workouts.

Presented by the Chicago Athenaeum Museum of Architecture and Design, the GOOD DESIGN Awards program has, since 1950, honored “the most innovative and cutting-edge industrial, product, and graphic designs produced around the world.”