KOOL-AID® Gears Up for a Flavor-Packed 100th Anniversary Celebration in 2027
Los Angeles, CA – May 5, 2025 – OH YEAHH!™ The countdown to a century of flavor begins — and you’re invited to be part of the party. KOOL-AID®, the iconic brand that’s brought bold flavors and even bolder fun to generations of fans, is turning 100 in 2027. With its legendary mascot, the KOOL-AID MAN™, and a legacy that spans decades, the brand has firmly cemented its place in pop culture — and it's just getting started. From collaborations with Nike and Rita’s Italian Ice to energizing partnerships like Space Camp Wellness, KOOL-AID continues to break boundaries in unexpected and exciting ways. And there’s more on the horizon. As Kraft Heinz and Brand Central gear up for this milestone, they’re heading to Licensing Expo in a few weeks to connect with innovative partners ready to celebrate the centennial in style. KOOL-AID is unapologetically vibrant, nostalgic, and bursting with personality — and we're looking for brands that want to tap into that magic. Come visit us at booth D154 to explore how we can shake things up together. Appointment slots are now open — let’s break through some licensing walls. See you there!
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious . Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
About Brand Central LLC
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, trend intelligence, and manufacturer representation to some of the world’s most recognized brands, including Mars Wrigley, Black Paper Party and Mister Rogers Neighborhood – just to name a few. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information please contact Ross Misher at 310.268.1231 or visit www.brandcentralgroup.com.