Over the past 24 years, we have become the Central place for the best Brands in licensing.

Where brands and fans unite.
We bring brands together with the passionate fans who love them most.

Since 2001, Brand Central has been headquartered in Los Angeles—our home base for building bold, strategic, and unforgettable brand extensions. Today, we operate across the country and around the globe, with a reputation for transforming great ideas into award-winning licensing programs.

We’re passionate, curious, creative, and wildly intuitive people with a deep fascination for innovation—and we have fun doing it. Our team is made up of world-class industry leaders and creatives known for consumer-first thinking, strategic brand development, and flawless execution. These are your brand’s biggest fans—and your partners in growth