Calypso® Expands Its Island-Inspired Flavors with New Licensing Partnerships
Los Angeles, CA (February 14, 2025) –Calypso is bringing its signature island-inspired flavors to exciting new product categories through strategic licensing partnerships. These partnerships, facilitated by Brand Central, will introduce Calypso’s bold, refreshing taste to even more consumers in innovative ways.
Over the past five years, Calypso has more than tripled its business, securing its spot as the second-largest lemonade brand in the category. With its unmistakable tropical flavors and premium glass packaging, Calypso is captivating fans across the country with distribution in over 80,000 retail locations, including national retailers.
Rolling out to retail in 2025 and 2026:
· Jel Sert Inc.: The U.S. market leader in drink sticks is launching a line of Calypso powdered drink sticks, featuring fan-favorite flavors like Ocean Blue Lemonade and Island Wave® Lemonade.
· Redefine Nutrition Inc.: A top sports nutrition company is developing a Calypso-inspired active nutrition line, including powdered creatine, BCAA, clear protein, and gummies
For more information on licensing Calypso contact janna@brandcentralgroup.com
ABOUT CALYPSO
Calypso is the authentic flavored lemonade. The original, and now famous, Calypso Lemonade recipe was created in 1985. Calypso now offers more than a dozen Lemonade, Limeade, and Zero Sugar combinations – all based on the Original Lemonade recipe. The amazing taste and refreshing profile of Calypso resonates with consumers, resulting in rapid growth and category leading sales velocity. Calypso products are made with a focus on taste and quality, using natural flavors and served in premium custom glass bottles. Calypso is distributed domestically as well as internationally in over 20 countries. To learn more about Calypso’s full portfolio, please visit www.drinkcalypso.com, or follow Calypso on Instagram (@DrinkCalypso), Facebook (@CalypsoLemonades), Twitter (@DrinkCalypso) and TikTok (@CalypsoLemonades).
About Brand Central
Brand Central is an award-winning licensing agency and brand consultancy headquartered in Los Angeles with offices around the U.S. We provide comprehensive business solutions in the areas of brand extensions, trend intelligence, and manufacturer representation to some of the world’s most recognized brands including Mars Wrigley, Kraft Heinz, J.M. Smucker Company, Bimbo Bakeries – just to name a few. Their mission is to help clients unlock the full potential of their brands to enhance value, build brand love, and drive their core business while generating substantial revenue. For additional information please contact Ross Misher at 310-268-1231 or visit www.brandcentralgroup.com.