Fit Butters to Launch Irresistible S'mores Peanut Butter Featuring JET-PUFFED® on National S’mores Day
Minneapolis, MN — August 10, 2025 — Just in time for the sweet-toothed celebrations of National S’mores Day, Fit Butters and JET-PUFFED® marshmallows have teamed up to unveil a nostalgic and indulgent new offering: Fit Butters JET-PUFFED® S’mores Peanut Butter. This partnership was brokered by Kraft Heinz exclusive licensing agency, Brand Central.
This bold new flavor collaboration captures the essence of everyone’s favorite campfire treat. Featuring real JET-PUFFED® mini marshmallows, decadent chocolate chips, and crunchy graham-style pieces, this flavor delivers authentic taste with no campfire required.
“This is a very exciting collaboration for Fit Butters. JET-PUFFED® is a legacy brand that brings joy to generations, and we’re proud to blend that with our commitment to innovative flavor and quality nutrition,” said Ryan Bucki, CEO of Fit Butters. “S’mores have been regularly consumed by our family while camping and only JET-PUFFED® will do. Authenticity is a core value of ours, and this collaboration is 110% authentic to our core.”
The JET-PUFFED® S’mores Peanut Butter is crafted with premium dry-roasted peanuts, a high-quality toasted marshmallow flavored whey protein isolate, coconut oil and real inclusions, while delivering a balanced macronutrient profile suitable for active lifestyles or simply a better-for-you indulgence. Like all Fit Butters products, it’s proudly made in small batches of 100 jars at a time in Minneapolis, Minnesota.
Availability:
Fit Butters JET-PUFFED® S’mores Peanut Butter will be available online at fitbutters.com and through select retail partners starting August 10, 2025.
About Fit Butters
Fit Butters is a premium functional nut butter brand dedicated to blending clean nutrition with bold, indulgent flavor. Founded on the belief that healthy eating should never be boring, Fit Butters offers a wide range of peanut, cashew, and blended nut butters infused with high-quality proteins, coconut oil and real inclusions—from cookies to candy to fruit. Every jar is made in small batches in the USA. Fit Butters, the treat without the cheat.
Learn more at fitbutters.com and follow @fitbutters on Instagram, TikTok and Facebook.