Mars Wrigley

OPPORTUNITY:

Extend the world’s #1 confection company into new merchandise and food categories from chocolate, fruity, seasonal and gum and mints portfolio.

DELIVERED:

In 2023, MARS WRIGLEY licensees created over 80 new SKU’s across food and beverage categories extending Mars brands into new aisles.  We enhanced the MARS WRIGLEY merchandise collection with new licensing partners and collaborations that were on trend, supporting brand marketing initiatives
and positioning.