Kraft Heinz

OPPORTUNITY:

Leverage over 50 beloved grocery brands into new food and merchandise consumer products to build brand love, drive core sales, and keep their popular brands at the center of cultural conversations.

DELIVERED:

We created food extensions, merchandise, and experiential opportunities across multiple territories from the U.S. to Europe. We brought beloved brands such as Heinz and Kool-Aid to life by signing over 30 food and merchandise licensees globally, building direct-to-consumer e-commerce stores, and partnering with ghost kitchens. The result was delivering over budget with multi-millions in incremental revenue.