Rube Goldberg

OPPORTUNITY:

Build the Rube Goldberg brand into a lifestyle through sponsorships, digital partnerships, publishing, consumer products, entertainment, and experiences.

DELIVERED:

A joint venture with the Rube Goldberg estate, Brand Central partnered with the family over 10 years ago and created a brand architecture, creative ID and full strategic road map for the brand.  Over the past decade, we have delivered a consumer products program including a national toy endcap at Target, media content, experiential playground, VR experience, national sponsors for the Rube Goldberg Machine Contest and so much more.