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Brand Extension
We work with brand owners to create commercially viable licensing programs that support brand goals and objectives.
With a deep understanding of retail and consumer trends, we work to strategically unlock a brand’s equity, connecting the right manufacturers and retail partners that bring outstanding products, services and experiences to market to increase consumer engagement.
We manage the program’s ongoing operations and product approvals, providing oversight of licensee partners as well as comprehensive legal and financial services.
Brand Representation
We work with brand owners to create commercially viable licensing programs that support brand goals and objectives.
With a deep understanding of retail and consumer trends, we work to strategically unlock a brand’s equity, connecting the right manufacturers and retail partners that bring outstanding products, services and experiences to market to increase consumer engagement.
We manage the program’s ongoing operations and product approvals, providing oversight of licensee partners as well as comprehensive legal and financial services.
Consulting
Building upon decades of brand extension and licensing experience, our consulting division advises companies on how to extend their brands through innovative and commercially viable brand extension strategies.
We uncover the path to growth and provide a road map to open opportunities to new markets, audiences and revenue. We work with brand owners, retailers and manufacturers to provide guidance and tools to drive brand expansion and growth.