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Over the past 23 years, we have become the Central place for the best Brands in licensing.

Brand Central provides comprehensive business solutions in the areas of brand extensions, manufacturer representation, trend intelligence, e-commerce, collaborations with many of the world’s most beloved brands.

As industry pioneers, Brand Central has transformed and adapted with the marketplace as consumer tastes change, the retail landscape shifts, and trends evolve. Many of our innovative ideas have translated into popular trends in our industry. Brand Central was the first to launch collaborations with “celebrity boutiques” with Archie's "Are you a Betty or are you a Veronica?" at Kitson in 2005. We took Target, a retail powerhouse brand in the mass market and created "Target Couture" a collection of high-end luxury goods featuring the iconic bull's-eye which sold to better specialty stores. The agency has a led many of the cultural trends and retail phenomena of the last 2 decades from product sensations Snuggie and Sillybandz to influencers like Ninja and Jake Paul.

As a global agency with a curated sub-agent network in every major licensing market, we assemble global brand extension programs and collaborations from worldwide corporate brands like Kraft Heinz to “of the moment” trends such as NFT brand Bored of Directors.

We are a collection of category specialists and industry veterans from diverse backgrounds and locations but come together as a “licensing” family. We choose clients that we love, so we love what we do. We are a hands-on, passionate, entrepreneurial team equipped with the latest technology tools, cutting-edge trends & research, and unmatched resources coupled with wide-reaching personal relationships and extensive industry expertise to deliver award-winning programs recognized by our industry and peers.