BRAND CENTRAL IS COMPRISED OF LICENSING VETERANS AND INDUSTRY EXPERTS. OUR TEAM IS WELL RESPECTED AND CONNECTED THROUGHOUT THE LICENSING COMMUNITY WITH A REPUTATION FOR ORIGINAL THINKING, INNOVATIVE LICENSING AND LONG-TERM PARTNERSHIPS
E X E C U T I V E T E A M
R O S S OM I S H E RO|OCEO
ross@brandcentralgroup.com
Ross Misher is an accomplished industry veteran and licensing executive with expertise in brand creation, innovative partnerships, property acquisitions and retail development. Misher has worked in all facets of consumer products with companies including Marvel Entertainment Group and Disney Consumer Products, among others.
In 1999, Misher founded Brand Central LLC, a leading global brand consultancy based in Los Angeles and currently serves as the company%u2019s CEO. As CEO of Brand Central, Ross is responsible for new client acquisition, client relations, key retail relationships and major hardline categories including Toys, Interactive, Wireless and more. The company provides comprehensive business solutions to some of the world%u2019s most recognized brands including Kellogg%u2019s, Dr Pepper Snapple Group, Jarden Corporation, Gaiam, Dr. Andrew Weil M.D., HiT Entertainment, Quincy Jones, Mark Burnett Productions, and more.
Brand Central manages 200 licensees across its client portfolio that generate over a billion dollars in retail sales. The company maintains strong relationships across the licensing industry with best-in-class licensees, licensors, manufacturers and retailers. In 2009, the company was awarded %u201CTop 20 Best Consumer Products Agencies%u201D by License! Magazine. Misher was also named one of the licensing industry%u2019s 40 Leaders of Tomorrow by the publication. Misher is an active member of LIMA, the licensing industry%u2019s association and often speaks on industry panels and events.
Misher holds a B.A. in Political Communications from the George Washington University and studied abroad at the London School of Economics.
ANDREA BRENT | SR. DIRECTOR of LICENSING
As Sr. Director of Licensing, Andrea Brent is responsible for new business development and licensing partnerships for the company's client roster. Her role includes identifying, soliciting and negotiating new licensing agreements in multiple product categories as well as developing and executing new business strategies to drive sales performance and growth of existing licensees. Since joining Brand Central in 2006, Andrea has built a full scale merchandise program for The Kellogg Company, and is currently launching a multi-million dollar lifestyle program for The Coleman Company. Brent also oversees licensee management and product development initiatives for the company.
Prior to joining Brand Central, Brent spent three years at Twentieth Century Fox as Product Development Coordinator, International Licensing, where she was responsible for licensee management and product development for Fox Film and Television properties including the highly successful merchandise program of Ice Age 2: The Meltdown in Latin America. In this capacity, Brent contributed to year-on-year growth of The Simpsons international licensing program.
Brent began her career as a publicist for Arista Records, a division of Sony BMG Music Entertainment, where she developed and implemented press campaigns for award winning artists such as Usher, OutKast, Santana, and Whitney Houston. During her tenure at Arista she was elected Associate Governor on the Governors Board of the National Academy of Recording Arts and Sciences.
Andrea holds a B.A. in Business from Whittier College and a M.B.A. from Pepperdine University.
