Brand Central LLC Positioned for Explosive Growth in 2010

With Brand Central's portfolio of iconic brands, the agency is positioned for explosive growth in 2010.  An entire licensing program including apparel, sporting goods and industrial products will accelerate Jarden Outdoor Solutions powerful brands such as Coleman, Rawlings, and Pure Fishing.  On behalf of Kellogg's, Brand Central has expanded its current licensing program into new categories. Brand Central has extended its client Dr. Andrew Weil into the infant feeding market with the launch of Weil Baby, a revolutionary collection of BPA free baby feeding products which had a successful launch at Babies R Us and is expanding its distribution in 2010. The popularity of Are You Smarter than a 5^th Grader intensified as a new syndicated version of the show was developed which has expanded and re-energized the merchandise program.

In 2009, Brand Central had several accomplishments with retail partners and licensing programs spanning across numerous sectors. Kellogg built upon its consumer products success and expanded into a series of cookbooks, fashion apparel that will now reach broader distribution channels, activity and role play kits, an expanded collection of housewares products including kitchen appliances and food dispensers, and health and beauty products. Weil Baby had a successful launch at Babies R Us and is expanding its distribution in 2010; the 2010 launch of Weil by Vita Foods, a premier line of seafood entrees that has been well received by major retail chains. Are You Smarter Than A 5th Grader? continues to thrive with the addition of new product, titles and editions sold at retailers including Wal-Mart, Target, Kmart, Toys R Us, Best Buy and many others.