Gaiam,Inc. a Leading Lifestyle Fitness & Wellness Brand signs Brand Central As exclusive Consumer Products agency.

LOS ANGELES (July 30, 2008- Gaiam, Inc. The largest producer of fitness programming in the world and a top provider of fitness and yoga productsannounced today that they have selected Brand Central LLC, a Los Angeles based Global brand consultancy, as it's exclusive consumer products agency.  Gaiam joins Brand Central's family of eco & wellness brands including Kashi and Dr. Andrew Weil.

• Creative, passionate & entrepreneurial licensing veterans
• Corporate style brand management without bureaucracy
• Hands-on collaborative approach with clients and licensees
• Broad category and product expertise
• Strong relationships with best-in-class manufacturers
• 10 clients with over 100 licensing partners
• Licensed products generated over $100MM at retail