HIT is the home of the Popular children's entertainment properties such as Bob the Builder, Barney, Thomas & Friends and many more!

HIT creates entertaining content and rich characters that are a springboard for a child's imagination. HIT's characters are great friends for life's early lessons and help children grow through new adventures.
HIT encourages children to actively explore and discover their ever-widening world filled with exciting music, stories, people and places.
HIT's trusted content is safe and wholesome, created with attention to detail and thoughful consideration to the hearts and minds of children everywhere.

Brand Central represents HIT exclusively in food, beverage, and health and beauty products.

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