Building the World's Best Fishing Company, One Brand at a Time.
Pure Fishing is a global family of quality fishing tackle brands, offering a broad range of products that meet or exceed the needs of today's anglers including top brands such as: Berkley, a world leader in technologically superior fishing tackle with a legendary line of products; Penn, some of the toughest, most reliable reels ever made; Abu Garcia, the worlds most advanced fishing reel factory; Shakespeare/Family Brand Ugly Stick, innovative products for every type of fisherman; Pflueger, legendary line of rods and reels; Stren; Fenwick, the recognized leader in the development of first class freshwater and saltwater rods; and Spiderwire, the strongest, thinnest, most sensitive fishing line in the world.
