Introduced in 1967, Pop-Tarts is now a $600MM brand, Pop-Tarts are the brand that always brings a smile.  Pop-Tarts is Kellogg's best-selling brand with vast awareness and appeal. Its convenient, tasty attributes makes it a favorite among kids, tweens and teens.  Pop-Tarts are "Filled with Fun," which explains why they hold 86% of the toaster pasty market share!